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Yahoo News, CNN Vie for Top News Site

2007.12.20

The title of most-visited online news site continues to be a hotly contested, with CNN, Yahoo News and MSNBC all vying for the throne.

Last month, the CNN Digital Network had the largest unique audience in its 11-year history, according to Nielsen Online. The Time Warner-owned news source received nearly 33 million unique visitors, beating out Yahoo News and the MSNBC Digital Network, which had about 31 million and 30 million visitors, respectively.

David Payne, senior vp and GM of CNN.com, noted that these numbers came during what was a slow news month. He also pointed out that the Thanksgiving holiday kept some visitors off the site.

The ComScore numbers, though, tell a different story. Yahoo News clocks in at about 35 million visitors, ahead of MSNBC (about 27 million) and CNN (almost 26 million).

A further point of contention is that both Nielsen and ComScore count the online homes of CNN Money, Time and Sports Illustrated among the CNN numbers. Nielsen's numbers also include select Internet Broadcasting System sites in CNN's data, which, through an equity deal signed earlier this year, syndicates local news stories through CNN.com and CNN stories through the local news sites.

 

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