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Ameno.ru aquired by Independent Media

2007.12.30

Moscow, 20 December 2007 - Ameno.ru is a leading online portal in the fast growing Russian women’s segment. The portal is ranked amongst the five most popular websites for women in Russia.


According to the Public Opinion foundation, the Russian female online audience expands 20 percent faster than the male audience. Over the coming years Independent Media Sanoma Magazines (IMSM) plans to take a dominant position in this promising segment. To realize this objective IMSM has chosen a development strategy based on its Cosmo.ru portal and the acquisition of core assets. Over the past year, Cosmo.ru has become the most popular portal amongst women's websites. According to TNS Web Index the monthly audience of the portal has grown from 342,000 to 1,032,000 unique visitors per year. The acquisition of Ameno.ru, one of the oldest and the most successful mass-audience websites targeted at women, logically extends the publishing house’s line of internet resources.

Ameno.ru will be completely integrated into Independent Media’s online business group. All employees will move to Independent Media as well. The portal’s founder Arkady Akulov will be managing the development of the online portal for a year. “Cooperation with IMSM is an honor for me”, he said. “I’m happy that Ameno.ru will strengthen the online position of Independent Media. The portal is sure to thrive as a member of its new family”.

“Our company is aiming to gain the lead in the online women’s segment in Russia. Acquisition of Ameno.ru, one of the strongest players in the market, is a well-timed step we made in this segment”, said Elena Myasnikova, General Manager of Independent Media Sanoma Magazines.

 

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